New Year, New Zest (Don’t Panic)

If you’re poking around the shop and thinking,
“Wait… did something change?”

Yes.
But in the good way. Promise.

We didn’t disappear, reinvent ourselves, or become a totally different brand overnight. We just made a few updates that make shopping easier, faster, and way less frustrating (because honestly… nobody has time for clunky websites anymore).

The shop might look a little different

We moved to a new website setup, which basically means:

• It’s easier to filter things
• You don’t have to hunt for products
• Checkout is smoother

Same products. Same vibes. Just less effort on your end — which felt like the right move.

You’ll also notice a new logo

Our original logo had very editorial, behind-the-scenes, creative notebook energy — and we still love that version of us.

But this one?
This one shows up bold right out of the gate, which honestly feels more like how Zestful has grown.

Nothing sentimental was thrown away.
We just turned the volume up a notch.

A little something for our Zestful regulars

While we were freshening things up, we also dropped new Zestful merch for the people who’ve been here supporting, sharing, wearing, and cheering us on.

These pieces are simple, confident, and very “I know who I am” energy — which felt right for kicking off a new year.

The short version

You’re in the right place.
You didn’t miss anything.
And nothing you loved is gone.

It’s just… easier to shop now.
A little bolder.
And very much still Zestful.

Thanks for sticking around while we tweak things behind the scenes — now go look around and see what’s new.

You might find something made just for you.

💛